At the same time, though, the scope of private life itself seems to be shrinking. Our experiences are flattened by the mass culture that everyone consumes, regurgitates, remixes (and that AI is now beginning to remix for us). Social science and marketing—combined with coercive technology—turn what seem, from the first-person perspective, like deeply personal choices into statistically predictable and controllable behaviors

Everyone knows what the Internet is. But do you know how it actually works?