At the same time, though, the scope of private life itself seems to be shrinking. Our experiences are flattened by the mass culture that everyone consumes, regurgitates, remixes (and that AI is now beginning to remix for us). Social science and marketing—combined with coercive technology—turn what seem, from the first-person perspective, like deeply personal choices into statistically predictable and controllable behaviors

In my mind, "Apple" as a brand used to be synonymous with "attention to detail" but sadly, over the course of the last 8 - 10 years, their choices have become anything but detail oriented.

This year, things have gotten so bad that I'm starting to think they've stopped caring about user experience, accessibility, and detailed QA tests altogether.

What all this says is that simple decisions are best made by careful conscious thought. But for complicated decisions, the best choices may result from “deliberation without paying attention,” that is letting the thinking be done by the unconscious mind