Because Nvidia became one of the most valuable companies in the world, there are now two books explaining its rise and extolling the genius of Jensen Huang, Tae Kim's The Nvidia Way: Jensen Huang and the making of a tech giant, and Steven Witt's The Thinking Machine: Jensen Huang, Nvidia, and the World's Most Coveted Microchip
What all this says is that simple decisions are best made by careful conscious thought. But for complicated decisions, the best choices may result from “deliberation without paying attention,” that is letting the thinking be done by the unconscious mind